Guidelines for the Development of Tourism Routes Based on Cultural Resources, Betong District, Yala Province

Abstract

This article aimed to investigate guidelines for developing tourism routes based on cultural resources of Betong District, Yala Province. The data were collected through in-depth interviews with 25 representatives of the community and analyzed with content analysis. The study found that the guidelines for the development of tourism routes based on resource bases were integrating the strengths of the main cultural resource capitals, particularly natural-based and cultural-based capitals to initiate eco-cultural tourism.This type of tourism would develop three important types of tourism routes: cultural tourism, eco-tourism, and cultural-eco tourism routes in Betong.The cultural-eco tourism routes would be special interest tourism routes integrating cultural and ecological tourism in Betong. Two short-trip tour programs could be offered: half-day trips and one-day trips. The research results could be expanded into more routes of tour programs that could be linked with tourism networks in Betong to offer more choices to tourists.